Taking a look at a few media trends in the digital era
Taking a look at a few media trends in the digital era
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What are some of the ways smart devices have shifted the way we take in media? - read on to discover more.
In the last few years, with the growth of digital media, the way in which individuals take in content has evolved considerably. For several years, standard television was the main source of home entertainment for many people. However, since the advancement of streaming platforms, many audiences are averting from set up television, especially among younger individuals. Rather, global media content analysis reveals that more individuals are purchasing subscriptions to streaming services, which strongly affirms the transformation in audience consumption practices. These services are popular for enabling people to enjoy the shows and movies they want, any time they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the popularity of streaming services as a prominent media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing preferences in the marketplace.
In the existing digital age, mobile phones have come to be one of the most commonplace tools that individuals are using to view videos and access media. These days, many social media platforms are offering endless feeds of short, successive videos, that are growing in appeal among smart device users. In fact, statistics reveal that that globally, mobile content viewing is on the rise, showing that short form media is among the fastest growing media trends right now. . These platforms allow users to see a sequence of customised content and interact immediately, making these videos a lot more engaging and addictive than conventional media. Short form videos are also being used more frequently for news and educational purposes, not just for home entertainment. Subsequently, this pattern is evolving the way individuals are proactively looking for and counting on to get knowledge, in a much faster, shorter and more visible format.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of streaming platforms and short form media content, the way in which individuals are getting their updates is also changing. Individuals are progressively turning towards internet news sources, instead of viewing television, to discover ongoing worldly affairs. Nevertheless, at the same time, due to a consistent flow of information, people are coming to be overwhelmed by huge volumes of content. In reaction to this, news companies are re-engaging audiences by making short form content that is clearer and much easier to follow. These days it is common to find news channels that have mass followings on social media sites. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this approach has been essential for providing people with dependable and authenticated news sources, in a style they can easily access.
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